The other day a friend in a blogging group expressed concern over a person who had repeatedly trolled her blog with negative comments. Whenever she blocked that user, they would comment with another made up email address. I suggested using a Facebook Commenting plugin as a solution to her problem. If you have a Facebook account, you’re probably a real person which (in theory) greatly reduces the likelihood that you’ll post spam. Requiring users to login with Facebook also verifies their identity, and, in general, I have found that users are less likely to post offensive or trolling content if it’s under their real name.
Facebook comments have the two things WordPress lacks — social media integration and better troll control. For this reason many popular sites, such as TechCrunch, have adopted Facebook comments for their blogs.
I’ve recently added Facebook Commenting and here’s why you should add Facebook Commenting to your blog too:
- Increased Engagement
The nice thing about Facebook Comments is that users don’t need to complete a form or sign up for a new account to comment. They can use their existing Facebook accounts directly; since most users are signed into Facebook 24/7, this means they can always comment on blogs that use Facebook Comments immediately. the easier it is to comment, the more likely people will comment.
- A Social Community
A well commented on post not only increases engagement, but it also increases the likelihood of building a social community. If you view your blog as a virtual couch where old friends can crash when they show up out of nowhere, then you want to establish a sense of belonging. With Facebook Comments, you’ll have people going back and forth with each other as they are instantly notified when their comment is responded to. They can discuss the post within the comments section. They’ll talk about their favorite places to eat. They’ll reminisce about old times. And yes, they’ll even argue back and forth sometimes. What does that do for your blog? It creates an online community that your visitors likely won’t be able to find anywhere else. That community makes your blog unique and keeps it in high demand.
- Social Sharing
Facebook comments provides an easier way for those that comment to also share the post with their Facebook friends. By checking off the box “Also post on Facebook“, those that comment will also share their comment, and a link to the post on their Facebook wall.
- Reduced Spamming and Trolling
As you may have experienced, many sites have succumbed to the dark side of the force and use the comments sections of blogs for spamming purposes. As well, many people for some odd reason seem to get joy out of trolling blogs. With Facebook Comments spamming and trolling is WAY more difficult to do. That’s because Facebook will immediately ban any account that’s suspected of abuse. That means the spammers and trollers will have to go through the arduous process of creating a new Facebook account, complete with an identity that fools the company into thinking that the person is real, before restarting their spam and troll efforts.
- Social Proof
When people come to a blog and they see a large numbers of comments on posts, it immediately gives off the idea that this is a popular blog that other loike to people read too, therefore new visitors are more likely to stick around and click-through or read an article. If they feel the blog is popular they may also be more likely to subscribe and follow.
What commenting system do you use on your blog?
Are you more likely to comment if it’s quick and easy?
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